12 - Karen Reyburn on why accountants are more creative than they think

Between Two Ledgers

Sep 23 2026 |

00:00 /

Show Notes

Karen Reyburn is a CPA-turned-marketer who runs PF, a marketing agency built exclusively for accountants and bookkeepers. In this episode, James and Karen dig into how AI is reshaping marketing for accounting firms, why referrals aren't as simple as they seem, and how accountants can tap into their own creativity to build a marketing engine that actually works. Topics covered: Resources:

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