1 - Trent McLaren on how to become an intentional networker and build a strong accounting brand

October 14, 2025 • 00:42:59
1 - Trent McLaren on how to become an intentional networker and build a strong accounting brand
Between Two Ledgers
1 - Trent McLaren on how to become an intentional networker and build a strong accounting brand

Oct 14 2025 | 00:42:59

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Show Notes

James Rose chats with Trent McLaren, co-founder of Vinyl and long-time accounting industry leader, about how intentional networking and authentic relationships have shaped his success. They discuss why personal connection outperforms marketing spend, how empathy drives client loyalty, and how building in public helped launch Vinyl to thousands of users in months.

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